Back when trailers had no rules and totally ruled!
Man I love old trailers. They didn’t have any rules and no one really cared about them. Just show 3-5 min of the movie, have a guy who smoked an entire carton of cigarettes talk the whole time, and tell me the name of the movie. That’s it. My favorite old trailer of all time is Taxi Driver. That thing is just a short 4 min summary of the entire movie, gives away everything from the movie. Halloween is no better, and somehow, SO MUCH BETTER.
The end of summer always brings with it a sense of nostalgia. Even though I am not longer concerned with back to school or even the changing weather, the end of easy summer traffic and dearth of action movies still makes me wistful. In reflecting on summer’s past, I often find my thoughts drifting back to 2003. It was the summer before I began high school. I had just discovered my beloved Lord of the Rings trilogy and with it, one of my first celebrity crushes: Orlando Bloom. Because he was such a new presence, there was only so much I could consume, but I waited with baited breath for his next lead role: that of Will Turner in Disney’s Pirates of the Caribbean: The Curse of the Black Pearl.
Samantha Garrison belongs to a Saint Bernard named Laddi, so her life is an endless stream of drool. She believes in Ewoks, the true saviors of the galaxy far far away, Tilda Swinton, and a world without Jurassic Park sequels.
A Dark, Violent and delightful surprise, with a kickin’ score!
I hadn’t been in Los Angeles all that long, really. Wasn’t acclimated to the temperature, and still thought sixty degrees was “warm.” In-n-Out was a novelty for me, and so were all the movie theater options available (you mean I can go to the theater Tarantino owns whenever I want??).
Joe Wright as a director was on my radar, but I had only seen his Pride and Prejudice, which I thought “was fine.” Both Atonement and The Soloist were a skip for me based on the marketing, which made the trailer for Hanna a bit of a surprise when I saw it.
It was a gory, three-course meal with complicated start and a ravishing finish.
My favorite television show of all time is Hannibal, the surprising NBC adaptation of Thomas Harris’ Red Dragon. The show focused on FBI Special Investigator Will Graham and his relationship to Psychiatrist Dr. Hannibal Lecter, a relationship that the internet would lovingly dub “murder husbands.”
As someone who enjoyed Jonathan Demme’s Silence of the Lambs, found an amusing appreciation for Ridley Scott’s Hannibal, and found himself bored by Brett Ratner’s Red Dragon, I was interested to see how NBC (of all channels) was going to take a stab at the polite cannibal.
Raimi’s Spider-Man was a revelation, and it’s hype was an unforgettable event!
When I was a kid, live-action superhero movies were limited to a series of Batmen with costumes so stiff that they couldn’t turn their heads. Aside from an obscure Captain America VHS tape that I could rent from the local gas station, Marvel – my chosen comics company – was completely absent from the field.
Bryan Singer’s first X-Men film was a revelation. I hopped up-and-down on my way out of the theater as I explained to my father why Toad’s immortal line “Don’t you people ever die?!” was a perfect summation of the genre.
Much like Jason Bourne, the X-Men were just the tip of the iceberg. Two years later, the most highly-anticipated cinematic event of all time was unveiled: Spider-Man.
Elliot Campos (@elliotscampos) is a writer living in Los Angeles. He writes, directs and edits the Beyond School audio-play and previously co-hosted the Superhero Sampler podcast. Both shows are available on iTunes.
The Matrix presented itself as the movie that needed to be seen, and that made all the difference!
Y’all. I certainly liked movies a lot before I saw The Matrix, but this is the first film I remember NEEDING to see. In the trailer, Morpheus was all “No one can be told what the Matrix is. You have to see it for yourself” and I was like “HOLY SHIT I NEED TO KNOW WHAT IT IS LET ME SEE IT.”
Emily Blake writes screenplays with lots of fight scenes. She is a vocal advocate for feminism, polyamory, kink, and sex positivity. She makes most of her money as a script supervisor for film and television, but she also makes cosplays for clients out of her little apartment in Los Angeles.
Batman Returns turns 25 this week, and to celebrate we’re looking back at the hype for the movie!
My introduction to Batman Returns wasn’t typical in that I came to it much later and played the video game first. As a young kid my Batman was the Adam West Batman, so this darker take from Tim Burton never really connected. It certainly looked cool, and piqued my interest thanks to its edgier tone, but it felt “other” to the goofier Gotham I was used to.
I decided to take a look back at the hype surrounding this movie, especially since I don’t remember much of the marketing for it compared to the ’89 Batman film.
For some this was probably “their” movie Batman, and the trailer definitely brought the hype for that. For me, I had much of the same reaction I had for the first movie: “It’s fine.” What I didn’t expect was that in the marketing for this movie (and for the movies themselves) Gotham would feel like a tangible location and not some dressed up “insert-city-here.” That’s unique, and in my opinion one of the legacies of the Burton era of Batman.
Do you remember the marketing for Batman Returns? What did you think of it? Let us know in the comments below!
Cars 3 comes out this weekend and it’s only fitting we talk about the surprising first movie. Ka-chow.
Sandwiched between The Incredibles and Ratatouille, Cars at first blush feels like a bit of a misstep. It’s a movie where vehicles are the only lifeforms and…well…that’s where the marketing pretty much lost me. Lots of racing stuff that I don’t care about? Check. A sidekick voiced by one of the “kings” of blue collar comedy? Check MATER.
I mean, look at this trailer…
The movie turned out to be way better than I thought it would be, walking a fine tightrope between its themes and the ridiculousness of the premise. After I saw the movie, I couldn’t help but think the trailers, marketing, and toys didn’t do the movie justice. The themes of “respecting your elders” being a “good winner,” honor, and appreciating history are very compelling, complex, and not something you would expect based on the marketing. I absolutely loved the moment where Lightning McQueen gives up the Piston Cup to help The King finish his last race.
Cars may not be as good as some of the other films in Pixar’s filmography, but man is it worth a watch. And with the “final chapter” coming out this week, I find myself hyped to see what Lightning McQueen faces next.
All of us here at After The Hype love Star Wars, because… well… it’s STAR WARS!
In honor of Star Wars Day (May 4th) we will be releasing one “Hype to Remember” a day to cover all 8 of the released Star Wars films! Chewie here with a look at Rogue One: A Star Wars Story.
First thing’s first: I don’t watch Star Wars trailers before I see the films. I will run out of a theater, stick my fingers in my ears and yell incoherently to stop any information from reaching my brain. As far as I’m concerned every image is a spoiler, a lead to an expectation which will influence my first viewing experience. Everything Rogue One related other than casting I avoided.
I did see the one shot with Jyn in Black Trooper armor, backlit on a ship with the narration “This is a rebellion isn’t it? I rebel.” It’s hard to avoid TV spots. The shot though, did give me a little tickle in my chest. I had not seen Felicity Jones in many movies but in that one sec I got excited to see her in a Star Wars film. The line was…kinda lame, like when Han said “Chewie, we’re home” in the teaser for The Force Awakens. Just lame and reeked of Wink Wink from the marketing dept. Boy was I happy that “I rebel” line wasn’t in the finished film.
All of us here at After The Hype love Star Wars, because… well… it’s STAR WARS!
In honor of Star Wars Day (May 4th) we will be releasing one “Hype to Remember” a day to cover all 8 of the released Star Wars films! Ryan here, back again to bring us up to speed with the next generation of Star Wars.
After living through the prequels as a huge fan, I kept my excitement in check as Disney bought Lucasfilm and announced a slew of new movies, including episodes 7-9. Of course, I assumed it would be a film about passing torches, and we’d get new versions of Luke, Han, Leia, Chewie, Artoo, and Threepio.
The first teaser for Force Awakens cemented this, and we got introductions to Finn, BB-8, Rey, and Poe. Everything looked and felt like Star Wars – rolling droids, X-Wing cockpits, and the Millennium Falcon!