Tag Archives: post hype

A Hype To Remember: Star Wars: Episode V – The Empire Strikes Back (1980)

All of us here at After The Hype love Star Wars, because… well… it’s STAR WARS!

In honor of Star Wars Day (May 4th) we will be releasing one “Hype to Remember” a day to cover all 8 of the released Star Wars films!  I get the honor of talking about the BEST film in the series thus far – THE EMPIRE STRIKES BACK!


I jumped on board the Star Wars train roughly around ’97 when they re-released the original trilogy back in theaters, so I had the benefit of knowing that this was part of a larger saga that would (hopefully) be ongoing. It’s weird to go back and watch the original marketing materials for these movies, especially after living through the updates, re-releases, and the marketing for the new movies still to come.


This trailer feels very much like a sales pitch, stating matter-of-fact what we’re getting in the movie, which is more of what made the first one so great, plus this new guy LANDO CALRISSIAN. It also spoils a lot of the movie (minus the big reveal), which I wasn’t really expecting.


And yet I don’t really mind all that much. There’s a rough-around-the-edges charm here that the franchise has lacked for a long-ass time, and I hope we can get back to that somehow.


Anyway! The trailer!

Continue reading A Hype To Remember: Star Wars: Episode V – The Empire Strikes Back (1980)

A Hype To Remember: Hellboy (2004)

There are all manner of things that go bump in the night. This trailer for Guillermo del Toro’s HELLBOY (2004) bumps back.


Hellboy was my first introduction to Guillermo del Toro as a filmmaker, and what an introduction it was! This trailer is pretty tame by today’s standards, but it also doesn’t spoil any of the best moments from the film. I can count a few iconic moments that would have easily made their way to a trailer today. Now to dig out my copy of this movie and revisit this fun flick!

HELLBOY (2004)

Continue reading A Hype To Remember: Hellboy (2004)

A Hype To Remember: Trainspotting (1996)

Choose Life. Choose a job. Choose a career. Choose this trailer for Danny Boyle’s Trainspotting, just in time for the sequel!


You can’t get much better than the drum beat of “Lust for Life” to kick off a trailer, and it sets the tone for the whole movie. The 90’s were a great time for young, dumb anarchist adventures, before it was a little too close to home, and TRAINSPOTTING set the bar high. Hopefully the filmmakers aged along with their audience, and deliver something meaningful to the current generation in T2!


Continue reading A Hype To Remember: Trainspotting (1996)

A Hype To Remember: Dragnet (1987)

Just the facts, ma’am. We’re looking back to a time when Tom Hanks and Dan Aykroyd joined forces to fight crime.


It’s been awhile since I’ve seen this film, and I’d like to revisit it again soon. Watching this trailer, I’m struck by how much the marketing for these kinds of movies has changed while remaining largely the same. That said, there’s a sense of goofiness here that has largely disappeared in the modern trailer. Would be lying if I said I wasn’t a little sad about that.

DRAGNET (1987)

Continue reading A Hype To Remember: Dragnet (1987)

A Hype To Remember: Resident Evil (2002)

Let’s take a walk down memory lane to a time before happiness existed, a time before we knew the fullness of Milla Jovovich’s Resident Evil series.


Movie trailers are interesting time capsules that don’t get enough credit for being a commentary on the past. They reflect the perceived notion of what was cool at the time, and almost always feature some kind of visual gag, trope, or thematic element that really drive it home that this movie is “of its time.” Since we’re a podcast about looking at media post-hype, I thought it would be interesting to dig into the ol’ trailer vaults on YouTube and find a piece of cinematic history:


Continue reading A Hype To Remember: Resident Evil (2002)