A Hype To Remember: Star Wars: Episode V – The Empire Strikes Back (1980)

All of us here at After The Hype love Star Wars, because… well… it’s STAR WARS!

In honor of Star Wars Day (May 4th) we will be releasing one “Hype to Remember” a day to cover all 8 of the released Star Wars films!  I get the honor of talking about the BEST film in the series thus far – THE EMPIRE STRIKES BACK!


I jumped on board the Star Wars train roughly around ’97 when they re-released the original trilogy back in theaters, so I had the benefit of knowing that this was part of a larger saga that would (hopefully) be ongoing. It’s weird to go back and watch the original marketing materials for these movies, especially after living through the updates, re-releases, and the marketing for the new movies still to come.


This trailer feels very much like a sales pitch, stating matter-of-fact what we’re getting in the movie, which is more of what made the first one so great, plus this new guy LANDO CALRISSIAN. It also spoils a lot of the movie (minus the big reveal), which I wasn’t really expecting.


And yet I don’t really mind all that much. There’s a rough-around-the-edges charm here that the franchise has lacked for a long-ass time, and I hope we can get back to that somehow.


Anyway! The trailer!

Star Wars: Episode V – The Empire Strikes Back (1980)



That introduction to Lando straight up slays me, guys. I want the next Star Wars Story spin-off to have a trailer that does this. It would have a very salesman style voice over that goes something like this:


“Bounty Hunter: A Star Wars Story, with completely new characters like Grando Mos Jedi, Greelo Tard, and Shmee Dala the force-sensitive warrior monk!”


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