All of us here at After The Hype love Star Wars, because… well… it’s STAR WARS!
In honor of Star Wars Day (May 4th) we will be releasing one “Hype to Remember” a day to cover all 8 of the released Star Wars films! Chewie here with a look at Rogue One: A Star Wars Story.
First thing’s first: I don’t watch Star Wars trailers before I see the films. I will run out of a theater, stick my fingers in my ears and yell incoherently to stop any information from reaching my brain. As far as I’m concerned every image is a spoiler, a lead to an expectation which will influence my first viewing experience. Everything Rogue One related other than casting I avoided.
I did see the one shot with Jyn in Black Trooper armor, backlit on a ship with the narration “This is a rebellion isn’t it? I rebel.” It’s hard to avoid TV spots. The shot though, did give me a little tickle in my chest. I had not seen Felicity Jones in many movies but in that one sec I got excited to see her in a Star Wars film. The line was…kinda lame, like when Han said “Chewie, we’re home” in the teaser for The Force Awakens. Just lame and reeked of Wink Wink from the marketing dept. Boy was I happy that “I rebel” line wasn’t in the finished film.
Rogue One: A Star Wars Story (2016)
After seeing Rogue One I watched the trailer and was surprised to see most of it wasn’t in the final film. The trailer gave a good somber emotion to the film which was accurate albeit deceiving. The configuration of shots and dialogue were all put together so as to convey the intent of Rogue One without spoiling any of the actual film.
I have heard angst from some fans that they felt lied to or cheated but thats all silly in my book. Actual good marketing for films gives you flavor. Trailers should be a tasting menu of ideas and intent. The Rogue One trailer did just that. I wish I could trust new Star Wars trailers to do the same but I don’t. Looking at you Last Jedi. My ears are plugged and my eyes shall be averted!
I Am One With The Force, The Force Is With Me!