Tag Archives: marketing

Who Cares About Spoilers Anyway?

Do spoilers matter in our movie marketing? Jonathan doesn’t seem to think so, and can’t wait to tell you all about it!

 

Hey Internet people! I’ve got a problem that I’ve been mulling over for quite some time. Do spoilers in trailers matter? Does a trailer revealing a particular plot point or showing the last moment from the last scene “ruin the experience” for you? For me, the short answer is no. The longer answer? I don’t know. My arc as a moviegoer has gone from trying to avoid anything about a movie until I see it in theaters to being completely ambivalent. I have to be careful around my more spoiler-cautious pals these days because I forget that they might want to go into a movie completely fresh.

 

So, what changed? When did it change? Could this trailer for ATOMIC BLONDE (which I love) be the culprit?

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