Do spoilers matter in our movie marketing? Jonathan doesn’t seem to think so, and can’t wait to tell you all about it!
Hey Internet people! I’ve got a problem that I’ve been mulling over for quite some time. Do spoilers in trailers matter? Does a trailer revealing a particular plot point or showing the last moment from the last scene “ruin the experience” for you? For me, the short answer is no. The longer answer? I don’t know. My arc as a moviegoer has gone from trying to avoid anything about a movie until I see it in theaters to being completely ambivalent. I have to be careful around my more spoiler-cautious pals these days because I forget that they might want to go into a movie completely fresh.
So, what changed? When did it change? Could this trailer for ATOMIC BLONDE (which I love) be the culprit?